Management Lessons from Mayo Clinic, New York: McGraw-Hill, June 2008, 276 pp. (with Kent Seltman). Translated and published in Chinese Long Form by McGraw Hill Taiwan, in Chinese Simplified by McGraw Hill Asia (awarded the prize, “Excellent Book of Social Science introduced to China in 2009”), in Portuguese by Artmed Editora, in Russian by EBK, in Japanese by McGraw Hill Singapore, in Arabic by Dar Al Kitab Al Arabi,
in Korean by Sallim, in Thai by E.I. Square, and in Portuguese eBook by Grupo A Educacao.
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success, New York: The Free Press, 1999, 269 pp. Featured in Covert and Sattersten’s 100 Best Business Books of All Time (2009). Translated and published in Spanish by Granica, in Dutch by Kluwer, in Chinese by Sitak Publishing, in German by Verlag, in Japanese by Diamond, Inc., in Portuguese by Qualitymark Editora Ltda., in Korean by KLM and KIM Books, and in Russian by Maximum Publishing House, in Vietnamese by Alpha Books.
On Great Service: A Framework for Action, New York: The Free Press, 1995, 292 pp. Translated and published in German by Schaffer Poeschel Verlag, in Spanish (for Latin America) by Editorial Norma, in Portuguese by Editora Campus Ltda. and in Spanish (for Spain) by Ediciones Duesto.
Marketing Services: Competing Through Quality, New York: The Free Press, 1991, 212 pp. (with A. Parasuraman). Translated and published in Italian by Sperling & Kupfer, in German by Campus Verlag, in Portuguese and Spanish by Grupo Editorial Norma, and in Chinese by Business Weekly.
Delivering Quality Service: Balancing Customer Perceptions and Expectations, New York: The Free Press, 1990, 256 pp. (with A. Parasuraman and Valarie A. Zeithaml). Selected by Choice Magazine as one of the top ten business books for 1990. Translated and published in Italian by McGraw-Hill, in German by Campus Verlag, and in Spanish by Ediciones Diaz De Santos.
Service Quality: A Profit Strategy for Financial Institutions, Homewood, Illinois: Dow JonesIrwin, 1989, 209 pp. (with David Bennett and Carter H. Brown). Translated and published in Spanish by Ediciones Diaz de Santos, S.A., 1989.
Bankers Who Sell: Improving Selling Effectiveness in Banking, Chicago: Bank Marketing Association and Dow JonesIrwin, 1985, 158 pp. (with Charles Futrell and Michael Bowers).
Marketing Financial Services: A Strategic Vision, Homewood, Illinois: Dow JonesIrwin, 1985, 268 pp. (with James H. Donnelly, Jr. and Thomas W. Thompson). Translated and published in Spanish by Ediciones Diaz de Santos, S.A., 1989.
Financial Institution Marketing: Strategies in the 1980s, Washington, D.C.: Consumer Bankers Association, 1980, 217 pp. (edited with James H. Donnelly, Jr.).
Banking Tomorrow: Managing Markets Through Planning, New York: Van Nostrand Reinhold, 1978, 304 pp. (with Thomas W. Thompson and Philip H. Davidson). Republished by Robert F. Dame, Inc. (1981).
Marketing for Bankers, Washington, D.C.: American Institute of Banking and American Bankers Association, 1975, 333 pp. (with James H. Donnelly, Jr.).
Marketing for the Bank Executive, New York: Petrocelli Books, 1974, 412 pp. (edited with L.A. Capaldini). Published in Great Britain by Leviathan House, 1975. Translated and published in Spanish by Tecniban, 1976.
Marketing and the Social Environment: A Readings Text, New York: Petrocelli Books, 1974, 416 pp. (edited with James S. Hensel).